Leveraging our past experience of working with Telco clients, we helped the client in driving their digital transformation journey. We successfully enhanced the UI of the pages and made the pages crawable to increase the brand visibility of the client across search engines. The solution led to:
- Overhaul of the UX/UI of each website page with the new design to provide a more compelling user journey
- More traction of website pages on search engines leading to increased brand visibility
- Improvement of CX by removing the redundant pages from the checkout journey
- Average size of the order per customer increased significantly owing to greater visibility of products and offers in the customer buying journey
- Eased the task of content producers by integrating a central component with popular links which gets displayed across all the customer facing pages
