A leading UK based Telecom operator partnered with us to implement Search Engine Optimization as they needed to modernize their digital presence and re-imagine the checkout journey of the customers visiting their website.

Business Problem

  • Pages of the website were not optimized to be searched on search engine.
  • Customers were experiencing performance issues related to web pages.
  • Checkout pages were not consistent and were providing a disconnected view to the customer.

The Solutions

Leveraging our past experience of working with Telco clients, we helped the client in driving their digital transformation journey. We successfully enhanced the UI of the pages and made the pages crawable to increase the brand visibility of the client across search engines. The solution led to:

  • Overhaul of the UX/UI of each website page with the new design to provide a more compelling user journey
  • More traction of website pages on search engines leading to increased brand visibility
  • Improvement of CX by removing the redundant pages from the checkout journey
  • Average size of the order per customer increased significantly owing to greater visibility of products and offers in the customer buying journey
  • Eased the task of content producers by integrating a central component with popular links which gets displayed across all the customer facing pages

Value Delivered

  • Resulted in ~30% improvement in customer conversion rate.
  • Page performance of the website pages were improved by 60-70% across key KPIs
  • Website pages were crawable across search engines.

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