The client is a leading wireless network operator with the largest 5G network
Business Problem
Our Client’s B2B customers were facing disparate and inconsistent experiences across channels. The Client sought to address key challenges which included:
Poor customer experience across different channels because of legacy systems
Poor time to market because of monolithic channel specific capabilities
High cost of operations of the ecommerce platform due to increased license costs
The Solutions
Transitioned from license based monolithic ecommerce platform to open source based scalable cloud compatible microservices architecture
Simplified the omni channel e-commerce applications and improved customer experience through MicroApps
Implemented channel agnostic cart engine catering to business processes across all channels
Extensible is used to improve order conversion ratio through analytics
AWS managed cloud services implemented for database and Scale In / Scale Out to cater to dynamic demand and traffic
Value Delivered
Superior omni-channel customer experience due to seamless, simplified architecture
Omni channel platform across B2B channel for ordering which replaced 3 different ordering systems for corporate, government and individual
Flexible IT infrastructure built on microservices based architecture, that can scale to include future capabilities like order management, etc
Faster time to market due to short development, testing, and deployment cycles
Cost savings on license fees of the legacy product and by adopting open-source technologies