Managing Effective HR Communications in the New Normal

Economic Times HR World

November 15, 2021

The best practices adopted during the new normal will persist, even after the need for work from home recedes. That’s why it's increasingly important to make effective communication a company wide priority. 

The acceleration of remote working, spurred by the pandemic, has forced HR leaders to rethink how they communicate with employees. With teams spread across locations, the need for a streamlined communication strategy has never been more. Focusing on enhancing team communication with the right framework can boost morale, facilitate productivity, and sustain a supportive work culture within this new paradigm.

Cutting through the noise 

Making a shift from a hierarchical form of communication to an individualized, two-way conversation is crucial. HR leaders should define the roles, tasks, and processes with clear timelines, measurable results, advancement opportunities, and engagement prospects. Listening to employee issues and asking for their feedback can go a long way in boosting employee retention. Whether it is building formal and informal mechanisms to address employee concerns or outlining a clear communication flow across the candidate journey, it will be crucial in increasing awareness and reducing ‘information clutter.’

What should CHROs do? 

The role of Chief Human Resources Officers(CHROs) has become increasingly significant as now they have to do more than just guiding their companies in making the transition to virtual workplaces. Going forward, the key to success lies in building a framework that necessitates effective integration of diverse factors that can create a sustainable environment for employees and break down communication barriers. So, how can HR leaders build this framework with a strong foundation? Simply put, they can foster a culture of trust by following the RAPTNESS approach: 

Becoming a future-ready workforce

The best practices adopted during the new normal will persist, even after the need to work from home recedes. That’s why it’s increasingly important to make effective communication a company-wide priority to sustain a unified environment that will enable organizations to emerge from the crisis stronger, bolstering their mission and employee value proposition. 

A culture of open communication fosters innovation, employee satisfaction, and holistic wellness. As we transition from a crisis response mode to looking at the road ahead, if communication is effective, increased productivity, employee engagement, and retention will be an obvious outcome. 

The author, Milind Mutalik, is Head of Employee Experience at Accolite Digital.
The article has been originally published in ET HR World.

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