WORK
Digital Transformation Through a Mobile App to Access Healthcare Anywhere

The client is a leading multinational life insurance and financial services company.
Business Problem
The client wanted to expand its traditional role of providing financial protection against ill-health by becoming a partner in people’s wellness, helping them to prevent and postpone onset of diseases. To achieve this, the client needed:
- A mobile application that would make healthcare more accessible for common people. This was designed as a part of the cultural shift accelerated by Covid.
- The application was to be high on customer centricity, to engage customers and provide proactive alerts and notifications on diseases.
- Be an omni channel digital platform which could track customer journey and help as a Point of Sale (POS) for buying health Insurance.
The Solutions
Value Delivered
The app rapidly gained popularity and became one of Asia’s most popular health care-based application.
The app was rolled out across 11 SEA countries in 10 different regional languages with a target audience of 20 Million users. Current supported countries include Singapore, Malaysia, Hong Kong, Indonesia, Vietnam, Cambodia, Laos, Myanmar, Thailand, Philippines, and Taiwan.
Easy to use features and availability of health insights round the clock enabled Customers be in charge of their health.